We did it again. And made it even better!

Last year's shake out was great. But we challenged ourselves to make it better this year. We worked with Saïd Kinos for this years shirt design and it was great to see all the reactions when people got their

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Photography: Alexander Santos Lima

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Video by: Klér Film

The Helix Long Run x Hyperice

We immersed ourselves in a 16-bit world for weeks to build a unique, one of a kind game that breaths Rotterdam and running. We launched the game on our website, but also created a game hub during the event for which we teamed up with no other than Hyperice. People could play and climb the leaderboard by dodging the obstacles and collecting medals and the Hypervolt while keeping the pace in the streets of Rotterdam. The top-3 was rewarded with the Hypervolt 2 (first place) and the Hypervolt Go 2 (second and third place) 🚗 🦜🧲

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Dopper

Dopper came through again, gifting everyone their brand new Travel Mug. These mugs are perfect for coffee, tea and other hot drinks.

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Maurten

We love Maurten. Everyone of us trains and races with Maurten products. Therefore we could not have been more delighted to team up with Maurten for race weekend. They provided their gells, drink mix and solids for all visitors of the shake out. On top of that they gave all our marathon runners a race package to make sure their fueling was taken care of.

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SO to the team

Creative direction and entire organization of the event:

Eline de Boer & Iskandar Bwefar

Shirt Artwork: Saïd Kinos

Photography: Alexander Santos Lima

Videographer: Kler Film

MC / Hype man: Elten Kiene

Shake out route: Rick Kasmo

Catering: Marcela Gonzalez Espinoza

Location: De Ruimte Voor Ideeën

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Partners and sponsors

Maurten

‍Bwefar & de Boer

Dopper

‍Hyperice

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Huge thank you to everyone that helped in some way, shape or form!

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