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April 11, 2026
We organize the Helix Shake Out each year to really do something awesome for the running community, because it is an awesome community. This day is not about PB's or heart rates. This day is about runners, no matter their pace or distance. This is about moving together and celebrating each one of us.
That's why we keep challenging ourselves to make it better. To go beyond what we did the year before. From the feedback we got it's probably save to say we succeeded. It was great to see everyone come together and run the streets in the official Helix Shake Out shirt 2027, designed by no other than Saïd Kinos (go check him out).
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We immersed ourselves in a 16-bit world for weeks to build a unique, one of a kind game that breaths Rotterdam and running. We launched the game on our website, but also created a game hub during the event for which we teamed up with no other than Hyperice. People could play and climb the leaderboard by dodging the obstacles and collecting medals and the Hypervolt while keeping the pace in the streets of Rotterdam. The top-3 was rewarded with the Hypervolt 2 (first place) and the Hypervolt Go 2 (second and third place) 🚗 🦜🧲
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Dopper came through again, gifting everyone their brand new Travel Mug. These mugs are perfect for coffee, tea and other hot drinks.
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We love Maurten. Everyone of us trains and races with Maurten products. Therefore we could not have been more delighted to team up with Maurten for race weekend. They provided their gells, drink mix and solids for all visitors of the shake out. On top of that they gave all our marathon runners a race package to make sure their fueling was taken care of.
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Creative direction and entire organization of the event:
Eline de Boer & Iskandar Bwefar
Shirt Artwork: Saïd Kinos
Photography: Alexander Santos Lima
Videographer: Kler Film
MC / Hype man: Elten Kiene
Shake out route: Rick Kasmo
Catering: Marcela Gonzalez Espinoza
Location: De Ruimte Voor Ideeën
Huge thank you to everyone that helped in some way, shape or form!
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